SOAP is an Antwerp-based PR-agency.
We represent Belgian and international
fashion, beauty & lifestyle brands.
SOAP - Your PR shower
SOAP has its own fresh vision on PR.
Of course we do the common things for our brands, like send out press releases and organizing press events.
But we also like to leave the well-trodden paths and look for new, original ways to help our brands spread their story.
Discover our vision, the things we do and the brands we work for.
Perhaps we can do the same for you?
Femke Bolsens studied Roman Languages (French & Spanish) at the University of Leuven.
After graduating, she did several communication jobs.
In 2010 she started working as a PR officer and copywriter, first at PR’ins, later at Pravda.
She worked for a variety of local and international fashion and lifestyle brands.
It was love at first sight, however, after more than three years she felt it was time to take a fresh start.
As she wanted to continue doing what she likes the most, she decided to set up her own PR agency: SOAP.
What SOAP does
SOAP represents a variety of fashion and lifestyle brands, from young Belgian designers to established international brands.
Every one of them has its own story, character and needs. What works for one brand, doesn’t necessarily work for another.
That’s why we think they all deserve a personal treat.
Are you ready for a personal yet all round approach?